Get Ready for Tradeshow Season
More fun, revenue, and savings from your tradeshow presencee

Now that the holidays have passed, it can only mean Tradeshow Season is coming. Another quarter filled with glad-handing, networking breakfasts, motivational speakers, and of course, the feeling that this year will be no different from last. But we’ve found a few ways to breathe new life into your tradeshow presence that drive more foot traffic and improve your conversion rates. All you have to do is break a few of the long-standing tradeshow rules you never thought you could.

Broken Rule #1: Fun is restricted to promotional products
Add up all the logo’d mugs, pens, stress-balls, and tradeshow ephemera. What do you get? A huge pile of clutter. The kids might play with it for a little bit, but these are all corporate promotional panaceas that wind up in the circular file because they fail at creating a memorable connection between the business and the audience.

On the other hand, what if you offered a touch-screen game kiosk? First of all, games are fun and different. That alone will bring new attention to your presence. Touch screens are now relatively affordable (even rentable), combining with Flash to create a fun, engaging experience. And because so few companies dare to have fun at tradeshows, we’ve seen companies who offer games to have far higher—even record-breaking—traffic. We recently built a game for a client who enjoyed a record number of leads for their entire tradeshow season. A huge hit.

What’s more, the game is custom to your company—so while attendees enjoy the fact that someone has actually gone to the trouble to give them some fun, what they get in return is your sales pitch and branding—without you having to go through that whole speech all over again. Quiz games and matching games are great ways to entertain and educate simultaneously.

Maybe the nicest feature to this popular promotion is that it has a “long shelf life.” In other words, you can make minimum changes (to the game play, the products doing the educating, etc.) without starting again from scratch. This makes your investment work harder with every subsequent show. Our client used the game we built for the entire year, making only minimal changes for each of the 4 shows they attended.

Next: Broken Rule #2: The only scanner you can use is the one they rent you.
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