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Broken Rule #2: The only scanner you can use is the one they rent you
We all endure this yearly headache: “The Scanner Company.” This is the company who has a license in your exhibit hall and charges you a ridiculous amount to rent their hardware—let alone the costs of using their expensive (yet somehow barely helpful) database software.

Now is the time to stop the insanity. You can simply buy a scanner, and then use it without ever paying another rental fee. While certainly not the cheapest piece of hardware your business will buy, you know from your rental rates that it will pay for itself over time – and you’ll never have to use another dirty, half-broken expensive rental again.

The next question is, ”What does the scanner connect to?”

Next: Broken Rule #3: It takes time to integrate tradeshow leads with marketing efforts
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