Get Ready for Tradeshow Season
More fun, revenue, and savings from your tradeshow presence

Broken Rule #3: It takes time to integrate tradeshow leads with marketing efforts
For our game client, we integrated the scanner right into the game, so that once a badge was scanned, gameplay initiated. This all fed into a central leads database.

Our client didn't have to wait for the spreadsheet from the scans, they could start using the data immediately.

You can personalize the game with a person’s name and anything else in the badge about them. You can ask questions during gameplay about the products they’re interested in, and then tie those responses to their record.

Now you have a warm lead with product-specific information.

Next, you can automatically add that person to your own database via the Internet, and take action. Have an inside salesperson follow-up during the tradeshow, when they have time to talk. Or automatically add them to a predefined email list, and start sending them an email campaign with the information they requested—before they get back to their office.

The bottom line is that buying your own hardware and database tools—and integrating them—does more than save you money in the long-term. It streamlines your sales and marketing efforts, and brings prospects into your discourse while the iron is hot, and the memory of having fun at your tradeshow booth is still fresh.

Interested in making your tradeshow presence a high-powered sales and marketing machine? Our staff excels at integrating technology to break tradeshow records. Contact our Vice President of Client Relations, Tim Reeder, at treeder@pubdyn.net or 610.325.5960 to learn more.

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