E-marketing for the Holidays
Gifts that Keep on Giving to the Bottom Line

Dressing up Your Site

One uncomplicated way to make a tangible connection with your Web audience is to adorn your site with a few tasteful design changes to reflect the holidays.

Just by adding a few modest design elements and "Happy Holidays" to your navigation for a few days makes a tremendous difference in your audience behavior. First, users will be reminded that people operate the site - it simply makes your Website more "human."

Most of all, it plants the idea very clearly that your Website changes. That concept alone will drive visitors back to your site later to check-in. Even if just to see that the ornaments have been taken down.

Making small holiday-themed changes doesn't have to be contained to December. A few days around Halloween, Valentines Day, or whatever holidays are appropriate for your audience compound the stickiness your site will receive in return.

Holiday Idea Collections

As mentioned earlier, the most common question around the holidays is what to get people. And it's amazing how many perfectly good holiday ideas are overlooked purely for lack of attention. Many companies are surprised the first year they put a few product links on a page or email titled, "Great Gift Ideas."

What's even more amazing is how applicable it is across industries. You may be a consultant or a B2B publisher looking at this and thinking, "We don't have a holiday product." However, gifting a valuable email newsletter to a colleague can be packaged just as easily as products you can now put a spotlight on as, "Perfect for the Holidays." The worst-case scenario is that those products or services get many more views in this new context.

Yes You Can

If this article didn't spark any holiday brainstorming, our teams of strategists, designers and programmers are well ahead of the trends to deliver complete holiday marketing and content packages for any holiday budget.

Your customers will appreciate it far more than a mug, and thank you with greater equity, exposure, and sales. After all, it's the holidays!

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