Communicating personal experience online
BankFinancial, a Chicago-based banking institution founded in 1924 has grown steadily over the past eighty years with their uniquely personal service. But as all banks have discovered, the Internet is a crucial gateway for both banking prospects and current customers. BankFinancial turned to Publishing Dynamcs to create a new site that translates their customer-centered approach into a persuasive and powerful Web experience.

The unbiased advantage
Consumer Reports is a household name in key adult demographics. On the Web, their presence has only grown in importance as more big-ticket and durable goods purchasing decisions are made largely through online research.
And if there’s one sector highly dependent on trusted data, it’s car buying. By next year, an estimated 37 percent of all new car sales will be the direct result of online research, falling right into Consumer Reports clear competitive advantage.

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